Just as cruise ships provided much needed relief for evacuees of Caribbean islands during the one-two punches of Hurricanes Irma and Maria, other elements of the local tourism industry are already hard at work helping to get the region back on track.
While governments struggle to get help to devastated residents in Puerto Rico, the Virgin Islands, St. Barts, Barbuda, Dominica, and other hard-hit communities, one thing that outsiders can do to help is go visit other islands that made it through relatively unscathed. A majority of the Caribbean islands, where tourism accounts for up to 90 percent of the overall GDP, still need visitors this winter—both for themselves and to support their suffering neighbors.
“We need people to be part of this economy,” explained Nikheel Advani, chief operating officer and principal of Grace Bay Resorts in Turks & Caicos, a chain of 40 islands that depends on tourism for 85 percent of its direct and indirect GDP. His resorts recently welcomed their first guests after the hurricanes, with little visible damage beyond a few stripped palm trees. “In the news, everyone is saying that the Caribbean is closed. Taking away the fear right now is key.”
Why? The tourism industry in the Caribbean isn’t just on the front lines of economic impact, it’s also on the front lines of relief. “We’re operations people,” explained Advani. “We make things happen. We’re decentralizing the recovery process, and the government has been open to letting us do what we need to do—they’ve been facilitators, and we [travel professionals] have been the doers.” For his part, that means coordinating efforts between multiple resorts and aid organizations to distribute materials, raise funds, and maximize those dollars to rebuild homes and restore jobs. That’s how Providenciales, the island at the nexus of the Turks & Caicos chain, got back to its status quo within three days. With hotels back online, says Advani, it’s easier to drum up more fundraising and shift locals from self-help to help-others mode.
Ovation Travel President Jack Ezon, who has been something of a ringleader in helping hotels and travelers navigate the post-storm aftermath, says Advani is in good company. Maurice Bonham Carter, owner of travel agency Island Destinations, has donated $1 million in relief funds and is matching contributions from the clients for whom he’s planning trips; the tour company Voyage by Pascale has seeded a $15,000 fund to help Caribbean schools replenish what they’ve lost; the luxury advisers at Forest Travel chartered two jumbo jets to send 17 tons of supplies and evacuate at-risk locals; and the regional charter company Tradewind Aviation has coordinated relief flights. This is hardly a comprehensive list. Patronizing these change-makers—and the resorts on the ground that are banding together to make a difference—is the best way to ensure that their efforts continue.
“We need to encourage people to travel and stay in the region,” said Ezon, who had $18 million in travel bookings in the Caribbean scheduled from September through the holiday season. (Of those bookings, more than half were shifted to unaffected destinations, ranging from Cartagena to Los Cabos.) “This literally puts food on people’s tables. Your luxury is someone else’s necessity.”
“Consumers don’t understand that over 70 percent of our Caribbean destinations are open as usual,” added Karolin Troubetzkoy, president of the Caribbean Hotel & Tourism Association and co-owner of St. Lucia’s five-star Jade Mountain resort, which was not in either storm’s path. Avoiding these untouched islands will only escalate the Caribbean’s crisis by further damaging its biggest revenue stream.
And ultimately, says Ezon, “It’s all one economy. Providenciales is going to help Grand Turks. Tourism revenues in Antigua will help Barbuda. There’s a ripple effect here that’s very important.” Islands that get back to normal quickly will continue fundraising for their neighbors, until everyone's back online; weakness in one portion of the Caribbean softens the tourism market for all of them.
With that in mind, we’ve rounded up an impressive roster of open-for-business hotels that have long set the standard for luxury and are now setting the standard for local philanthropy after Irma and Maria.
Grace Bay Resorts, Turks & Caicos
Why it’s a classic: This Providenciales pioneer’s flagship, Grace Bay Club, has something for everyone: There’s a low-slung, adults-only wing with super-spacious rooms, family-friendly suites with access to a comprehensive kids’ club, and ultra-luxury villas. And despite its broad offerings, the resort still feels intimate and fresh, with loyal staff that have a great eye for detail.
Why go now: Advani has been a key organizer in the regeneration of Turks & Caicos. First, he banded together with nearby resorts Gansevoort, Amanyara, and the Palms to cook for displaced locals; together, they’ve also been rebuilding homes across the island. Now, with Providenciales largely back on its feet, Advani is leveraging his relationships with regional and global tourism organizations (such as the Caribbean Hotels Association, Virtuoso, and Small Leading Hotels of the World) to drum up awareness for on-the-ground nonprofits. Bonus: His own GoFundMe campaign, which will help rebuild the homes of Grace Bay staff members and their families, has already raised more than $24,000, and Advani will soon start offering interest-free loans for further rebuilding.
Jade Mountain, St. Lucia
Why it’s a classic: A regular on world’s best lists, the family-owned Jade Mountain is best known for the fact that its 29 suites only have three walls apiece. With open, loft-like floor plans that flow seamlessly from living room to bathroom to private plunge pool, they keep your eyes trained on the stunning Pitons, volcanic spires, just across the bay.
Why go now: Co-owner Karolin Troubetzkoy is leading up the “One Caribbean Family” initiative through the Caribbean Hotel & Tourism Association, which is collecting donations to help get the region the support it needs. Through the end of 2018, she’ll also funnel $50 to the fund for every booking at Jade Mountain. Guests who donate will get resort credits of up to $250.
Curtain Bluff, Anguilla
Why it’s a classic: This all-inclusive playground for the rich and famous is ideal for those who’d rather not sit on a beach lounge all day—activities include tennis, squash, and deep-sea fishing. But beach it up you should: The resort is set on strip of land that juts into the ocean, with quiet Caribbean access on one side and big Atlantic waves on the other.
Why go now: Incredibly, Anguilla was left unscathed by the storms while Barbuda—less than 100 miles away—was left devastated, with 95 percent of its buildings destroyed. So Curtain Bluff is raising funds from donors and travelers via its 43-year-old charitable arm, the Old Road Fund. Already, it has sent more than $15,000 of material support to its sister island, with more on the way.
Atlantis, Bahamas
Why it’s a classic: For families with kids of varying ages and varying preferences, there’s no better place: The über-resort has programming for toddlers, preteens, and teens, plus eight sections of accommodations of varying levels of luxury. In other words, you’re well taken care of, no matter what a vacation means to you. The famous waterslide is icing on the cake.
Why go now: The property has a history of helping out after big storms—its Dolphin Cay was created to give a safe haven to displaced dolphins after Katrina. In the aftermath of Irma and Maria, it has been raising funds through a YouCaring campaign—$11,000 so far, all going to the Bahamas Red Cross and Red Cross efforts in Florida. The resort will match the first $250,000 of contributions, dollar for dollar. It has also been offering its amenities to displaced Bahamians: Staff have prepared and served hot meals for locals who lost their homes, and families in shelters have been invited to take advantage of the resort’s kids’ club, movie nights, and game rooms.
Belmond Cap Juluca, Anguilla
Why it’s a classic: It’s practically paparazzi-proof in its privacy, with 97 rooms and suites scattered among a series of Moroccan-inspired bungalows—many with whitewashed beams, solariums, and Moorish archways.
Why go now: The hotel’s new general manager, Tiago Sarmento, arrived on the island only a month before the storms—on the heels of the hotel’s acquisition by Belmond. But his response to the hurricanes should cement his place in the community: He has been delivering supplies from his hotel to employees in need, and he started a relief fund that has already raised $28,000 for the immediate community. A second fund will help locals not just on Anguilla, but also on St. Martin, which is home to Belmond’s La Samanna resort. All proceeds will be matched.
The Shore Club, Turks & Caicos
Why it’s a classic: A relative newcomer, the Shore Club chucks aside the traditional island vernacular in favor of a super-clean, white-on-white look. Think cocoon-like hammock chairs; sleek, wood-paneled cabanas, and wraparound, floor-to-ceiling windows.
Why go now: Along with its sister resorts—the Palms and the Sands at Grace Bay—the Shore Club has been working in tandem with the Salvation Army, the United Nations, and several other organizations to get their neighbors back to speed. Its main contribution? Offering its ballroom to a local church to house displaced members of the community and serve as a makeshift gathering space.
This article was provided by Bloomberg News.
