A London-based bank has designed a social networking platform exclusively for influential bank clients to interact with one another and exchange network contact information.
Coutts, a private bank based in London, announced it has launched a private networking platform for its influential and high-profile clients to interact with one another online in a secure environment. Coutts Connect users must be existing clients of the private bank to sign up for the service. They will be able to register for the platform through their LinkedIn accounts.
Once a client’s profile is approved, users can interact with other platform members, seek advice, ask questions and build network contacts. The social platform’s algorithms link members who share similar interests to exchange ideas or share best practices and experiences, said the bank in a press release. Geared toward successful entrepreneurs and seed investors, the platform is accessible to all bank clients from senior professionals to sports celebrities.
Once users create a profile, they can communicate with others via group chat, send private messages, review other members’ profiles and send invitations to connect. Subscribers will be able to post job and internship opportunities and users have the option to make posts public, private or targeted to a specific audience.
“For three centuries, Coutts has gone beyond the ordinary role of a bank by introducing our influential and successful clients to each other so that together they can achieve great things,” said Stuart Newey, head of banking at Coutts, in a statement. “Being a part of this ‘Coutts Community’ is what draws many new clients to bank with us, and we believe that we have a client base that is the envy of the world.”
The private bank and wealth manager has traditionally held face-to-face networking and educational events, Newey added, but the growing interest in social networking online prompted creation of the client-only networking site. The new service complements the events and networking opportunities held each year.
