Podcasts are an increasingly popular way to convey information, and CIBC Atlantic Trust is hopping on the bandwagon to educate the next generation about finances.
CIBC Atlantic Trust Private Wealth Management has launched a series of podcasts as a way to educate the children of their clients, preserve wealth from one generation to the next and possibly attract the next generation of clients.
The podcasts will address a number of financial topics, including credit and debt management, saving and investments, prenups and mortgages, saving for retirement and charitable giving. A new podcast of about 20 minutes will be available on the CIBC Atlantic Trust website every other Tuesday. The first is available now.
“Initially we wanted to do them to pass knowledge from generation to generation. Our clients were asking us what kind of information we have for their adult children. But they are good for anyone who wants to learn,” said Ryan Coulson, managing director at CIBC Atlantic Trust.
“We have white papers and brochures, but young people are used to getting information digitally,” said Coulson, who, along with Joshua Miller, senior wealth strategist and managing director at CIBC Atlantic Trust, are the hosts of the podcasts. “The podcasts are short enough so no one has to take notes. We do them conversationally.”
“A person can listen to them while they are driving or exercising,” Miller added. “We are really excited about the podcasts because they are a little different” from the typical way of sharing information.
The two plan to bring in others in the firm or outside experts when needed. The podcasts are strictly educational and are not an advertisement for CIBC Atlantic Trust services, they said.
“If you Google one of these topics, you come up with hundreds of references and you do not know where the information is coming from,” Coulson said. “This is a way to get out unbiased information.”
“Clients want their children who are now young adults to feel confident and be more informed about financial matters,” she added. “But many parents feel ill-equipped to do this teaching and recognize these young adults may prefer to learn about these matters from someone other than their parents.”
